It is very annoying when the ads in the search results have nothing to do with the search terms you used. But the good news is that you can make money from home by helping to ensure that those ads are relevant by providing quality feedback. You can get paid to be a Google ad quality rater. And best of all, you can do this job from home!
What is a Google Ad Quality Rater?
As a quality rater, it ensures that ads on Google, and other search engines, are accurate and visually appealing. You will be provided with examples of search terms and potential advertisements that could appear with the results.
You must rate the ad based on the established criteria and provide feedback on the accuracy and effectiveness of the communication. Basically, you are making sure that the ads that the search engine algorithm pulled actually align with the search content. You are providing human information about a very technical system, a kind of check and balance system.
Think you’d be a great ad quality grader? Read on to learn more about this position and how to apply.
What are the requirements to become an ad quality rater?
Quality assurance is an important part of any company. In this position, your rating can directly affect which ads customers see. Because of this, there are some essential qualifications.
You must have a bachelor’s degree or equivalent work experience. Positions are available in different languages and you must be able to fluently understand the text of the newspaper in the language you are applying for.
If you are applying for a qualifying position for a certain country, you must have been to that country. Preferably, in the last eight years, you should have lived in that country for at least one year or taken several shorter trips. This is because companies want workers who can learn and keep up with the culture of the region. They want you to invest in staying informed about the location.
However, even though they hire people to rate ads in many languages, most companies will only hire US-based employees for these positions. So be sure to check the location requirements carefully if you live in a different country.
You must have a computer with a reliable high-speed Internet connection and a smartphone. You must also have strong computer and communication skills. However, they are looking for average users, so you don’t need expert level skills.
What are the benefits of working as an ad quality rater?
The benefits of this job vary from company to company. Training is available to help you succeed. And since all the work is done with online tools, this is a phone-free work-from-home position and a great option for introverts like me.
Often this position allows you to work flexible hours and set your own hours. Many companies want you to work between 10 and 29 hours a week.
What are the disadvantages of working as an ad quality rater?
Keep in mind that these jobs are usually temporary. Most assignments last only one year maximum. Also, this is “at-will” employment, which means the assignment can end at any time. If you are looking for long-term, reliable employment, this may not be for you. Flexibility is key. Especially considering that schedules may vary depending on the project. Some projects may only allow you to work one hour per day and others may schedule weekly hours. This is a temporary concert to do together with others.
How do you find quality tester positions?
While the work done in these positions conforms to the specifications of Google and other search engines, you’re not actually working for google. That’s because third-party companies often hire for them. Take a look at sites like lion bridge either Appen to search for available positions.
You can also find more at FlexJobs.
And remember, if a company isn’t hiring right now, be sure to check back at a later date.
Beware of scams
Google Work-at-Home scams have been around for years. If you’re looking for an ad tester, search engine tester, human fact checker, or any other type of tester/evaluator position, it’s best to stick to the list of legitimate companies in this industry. Very few companies hire for this type of work.
If you start looking outside of the websites of the two companies above, you should educate yourself on common red flags:
- The promise of big pay for little work
- Asking you to pay for a guide that will show you how to make money working for Google (many of these will ask you for a little money up front, but lock it into a large recurring charge)
If something doesn’t smell right, it probably isn’t.
How do I prepare my resume for this position?
To maximize your chances of getting hired, you’ll need to customize your resume for each job you apply for. For this position, you want your resume to show:
- Your education (as a bachelor’s degree or equivalent is required)
- Fluency in the language you request
- Knowledge of the culture you are requesting
- your computer skills
- Your ability to work independently without supervision.
Since you’ll need to identify ads that sound funny or unnatural, be sure to emphasize your language expertise. Do you have what it takes to recognize that something is wrong, even if it is technically grammatically correct? Let that experience shine.
For this position, definitely take the time to review and check for language usage errors. You want your application materials to be professional.
What is the hiring process like?
Working from home is a popular gig. That means there are often many candidates and few positions. The hiring process can take time, just because of the number of people you are dealing with.
Be sure to follow all instructions carefully. Many companies will want you to submit a resume, a cover letter, and some basic information about yourself.
Then if you make the shortlist there is often a test for you to take. This helps the company see if you can follow instructions and use the essential tools of the job.
Only those candidates who pass the test will advance in the hiring process.
How can this position help me advance my career?
Since these positions are temporary, you can view them as a stepping stone into your professional career. As you work as an ad quality rater, you’ll improve your:
- Computer skills
- research capacity
- Communication skills
- Ability to follow directions
- Linguistic and translation skills.
- cultural knowledge
- Work at home experience
These skills could help make you a stronger candidate for additional jobs in the future. Here are some potential career paths that could be in your future after your time as a quality rater:
Each of those unique positions overlaps with the skills and abilities you’ll use as a quality grader.
Is time as a quality ad qualifier in your future? If so, go ahead and search for openings on FlexJobs.
