In 2023, Pokemon it is part of the fabric of our lives. It exists all around us, it’s been around for decades, and even if you’re not a fan, you’ll at least know the basic premise.

they are Pokemon! You catch them all! They fight, they faint, they go in a ball, there are some children, some (the Pokémon, not the children) look like dinosaurs, some look like animals. You would know so much just to be be alive in the 21st centuryas you would have been exposed to the series, repeatedly, everywhere from the movie theater to the supermarket to the clothing section of a department store.

That’s why it’s sometimes extremely funny to look back at the times when No everyone knows about Pokemonand there are few better examples to illustrate this period of human history than this commercial (uploaded by Dracula dinosaur, who found it on an old VHS), manufactured for the US market in 1999 for the Pokemon market launch of the collectible card game (the first video meanwhile, the games had just been released in the US in late 1998):

How the hell are we going to market this to American children?you can hear the suits asking around a 90s boardroom table, before someone raises their hand and tentatively says they like sports, they know sportsand everyone else cheers up and pats each other on the back and says that you You just bought yourself a raise, Thompson..

Not the worst idea! In its favor, the commercial has aged extremely well, helped by the fact Pokemon he still has an incredibly active tournament scene, and at no time is he ashamed or afraid to accept who he is. OK, maybe the “you’ve got game” part hasn’t aged well, but everything the rest has.

Please note that this video is not new to the internet, but this particular version caught our attention because it is a a lot better quality load than the first version you currently find in a YouTube search.