Once you’ve launched your business on the market, you need to start making plans to grow and develop it. Constantly innovating your business gives you a fighting chance in the ever-competitive marketplace. And as an entrepreneur looking to grow your business, you should always have a good strategy for innovation in mind.
Your company’s growth plan should incorporate both an offline and online strategy, as the Internet and the real world are now more connected than ever. Today, businesses must win online and in the real world to be truly considered successful.
When drawing up your business’s online growth plan, it’s no secret that choosing a premium domain name is the fastest way to create a strong online presence that will allow you to grow your brand quickly. But most people get stuck here because they don’t know how to find the best premium domain name for their business.
However, today we will help you with that particular problem by showing you some useful tips on how to choose the right premium domain for sale for your new business. A guaranteed domain name to boost your company’s online image and performance.
How to choose good domain names in four easy steps
- Confirm that it is a dialable domain name
Your domain name will be more meaningful if it is a brand name that accurately reflects your company’s brand. Brand names are unique words that are distinctive, easy to recognize, and appropriate for your business because they are left open to be defined by your brand and personality.
Brand domain names such as EMD (Exact Match Domains) are premium domain names because they are a great match for the companies they represent. These names are the best option for domain owners who want to increase the value and impact of their domains in the online environment.
Making an EMD with your brand name is the easiest way to get a premium domain name that accurately represents your business. And if you haven’t found a compelling brand yet, consider using a trusted company name generator to get one.
- Make sure it’s short and engaging
Another important consideration is choosing a domain name that is short, simple, easy to remember, and attractive. Short web URLs are essential as they are easier to remember, recognize, reference and navigate without making mistakes.
A short domain name also solves the finite human memory problem that makes it harder for people to remember longer words.
However, small domain names of around three and five characters are among the most difficult to obtain because most of these terms are still in use. However, you may occasionally find that they are being sold at inflated prices on domain marketplaces.
- Confirm that you have a TLD (Top Level Domain)
Domains with the top-level domain extensions ‘.com’, ‘.org’, and ‘.net’ are generally considered premium domains. This is because, despite the expansion of the Internet, these extensions are still one of the most frequent options.
following the Domain Name Association According to the data, the number of new domain extensions has increased by 145% in the last few years, with more than 1,500. However, users often assume that any domain they want to visit has one of the top-level domain extensions aforementioned, particularly the ‘.com’ extension.
Remember that although top-level domains are much more expensive than lesser-known domain names, every business needs one. But, if you can’t get a ‘.com’ domain extension for your business brand, you can still opt for country code TLDs like ‘.us’ and ‘.co’, as well as emerging TLD extensions. as ‘.io.’
- Use keywords with caution
Consider including market-specific keywords in your domain name, as it provides your target customers with additional information about your business and products.
For example, if you’re launching a fashion business, use adjectives that relate to the fashion industry, keywords like elegant, pretty, or elegant. Or, if you’re starting a health and wellness brand, use phrases like lifestyle, green, or health.
The domain industry often uses keyword-based web addresses, as customers can easily interpret them and tell what they relate to.
However, be careful when using them because the fact is that these domain names can limit your business to a specific market or industry, making it difficult for your organization to break into new areas. This, on its own, is a significant drawback for companies looking to expand.
Move quickly!
Every online business plan should include a unique domain name that grabs customers’ attention and stays in their hearts instead of a 20+ character web address with meaningless symbols and numbers.
And like many things, choosing a quality domain name for your business will be difficult, but we’re confident that the information we’ve provided has given you the knowledge you need to make an excellent choice.
What’s left for you to do now is go and get your perfect premium domain name before someone else does.
Grant Polachek is the head of brand for squadhelp.com, 3X Inc 5000 emerging and disruptive names agency. Squadhelp has reviewed over 1 million names and curated a collection of the best names available on the web today. We’re also the world’s leading crowdsourced naming platform, supporting clients from early-stage startups to Fortune 500 companies.
