Can you imagine buying something new online? without reading the reviews?
Customer reviews have become an important, if not vital, component of online sales. If we take a ride in the machine back to 2020, we’ll learn a lot of things, but one of those things turns out to be that 40.5 percent of Amazon shoppers Claim reviews to help make informed purchasing decisions. We can only assume that the number has increased in the last three years.
Amazon knows the importance of a product review and knows that the number of product reviews is important to its customers. That’s why they created the customer review program, Amazon Vine.
What is Amazon Vine?
Amazon Vine is a product review program that provides readers with legitimate and honest reviews on product listings.
Reviewers, who are selected by invitation only, are invited to test and review products sold on Amazon. They are Amazon customers who put the time and effort into writing thoughtful reviews. Your written reviews, or Vine Voices, are shared on product pages and displayed to help customers make smart and informed purchases. The usefulness of your reviews can help other buyers make informed decisions.
How does it work?
Amazon’s Vine program is exclusive, which means you can’t just sign up and start receiving free stuff. Customers who consistently write insightful reviews based on their rating as a reviewer are invited to participate. The program does not offer any kind of financial compensation, just free items to review.
Consider this… Let’s say your hobby is playing golf and you do a lot of shopping on Amazon for golf-related products. If you review those products consistently, your reviews are insightful and helpful, and reflect the quality of the product, Amazon may consider you to participate in this program where you receive free items to review in a specific product category. The invitation from Amazon is not permanent. You stay in the program if you continue to write helpful reviews.
Now, let’s imagine that you have created a new product and want to sell it on the Amazon platform. Amazon currently has over 12 million products listed for purchase. It would be incredibly difficult to gain visibility with so much competence. But, if you enroll your business in the Amazon Vine program, you now have the golden ticket to customer feedback. And positive feedback (although not guaranteed) is priceless.
Amazon Vine reviewers are also subject to posting guidelines and are encouraged to be honest. Even if that honesty can seem a bit brutal if a negative review is warranted.
Is there a fee?
Technically no. However, there are tax implications on free products received by Vine Voice reviewers.
If you’re on the other side of selling and want to promote your products with positive reviews from Amazon’s most trusted reviewers, the current entry fee to participate is $200. There have been some big changes in recent years, including a simplified workflow for the program, new costs, and increased limits on the number of products that can be enrolled per vendor. Products must be enrolled in FBA or FBA and you must have up to 30 units of a new product in available inventory. Eligible products have fewer than 30 reviews.
For more information as a seller, go to Amazon Seller Central and sign in to your Amazon Brand Registry account. You will then click on “Advertisement” and navigate to the Vine section. Please enter the name of the parent you wish to enroll. If you’re in Vendor Central, go to the “Merchandising” tab and click “Amazon Vine.”
Is it worth your time?
As a shopper and reviewer, if you are an Amazon shopper and have put in the time to increase your Amazon review ranking, this is a great way to earn a free product while helping other customers with their buying decisions. by writing high-quality reviews. Your experience equals free loot.
For those who sell products, there is no guarantee that you will receive customer feedback when using Amazon Vine reviews. It’s a relatively low cost risk you take to increase brand awareness, increase product views, and increase your sales.
Do you want to know more about how to make money with Amazon? Read this post Learn more!
